November 05, 2012

Victoria's Secret saved the day for the National Guard

When the hurricane hit the armory of the New York Army National Guard's 69th Infantry Regiment, leaving soldiers without power, Internet or hot water, the officers reached out to Victoria's Secret. The lingerie brand had already begun the setup for its annual fashion show (which will take place at the armory in New York City on Wednesday).


According to Wired, via The Cut, the fashion show setup included eight generators, and producers turned the lights on early to help the National Guard. “We were dead in the water until Victoria’s Secret showed up,” Capt. Brendan Gendron, the Regiment’s operations officer, told WiredVictoria's Secret provided not only heat and light to the National Guard. It also activated its T1 line, so with the help of a few routers, the soldiers were able to get back online.

Finally, Victoria's Secret provided use of its forklift to help load pallets of food into trucks from the Federal Emergency Management Agency that had been delivered to the armory so that it could be sent to shelters and distribution areas around the city

There have been countless examples of people coming together to help victims of Hurricane Sandy, but it's nice to see how quickly Victoria's Secret moved to make sure the National Guard was able to do its job. 

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